Digital Marketing & AI Expert
Keynotes, Workshops, Advisory Services, Fireside Chats, Moderated Discussions and Emcee Opportunities
Jim Lecinski: Speaker, Advisor, Author
Jim Lecinski is a Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management MBA Program where he teaches courses on Generative AI, Marketing Strategy and Omni-Channel Marketing Distribution Strategy.
Prior to coming to Kellogg, he spent 30 years in the marketing industry, most recently twelve years at Google, where he was Vice President of Customer Solutions for the Americas.
As a marketing advisor and digital marketing expert, his insights have significantly shaped modern marketing practices. His seminal book on omnichannel digital marketing, “Winning the Zero Moment of Truth”, also known as ZMOT (pronounced “Zhee MAHT”), was published in 2011 and has been read by over 300,000 marketers worldwide. It was also featured in the New York Times, Advertising Age, and Forbes.
His newest project, “The AI Marketing Canvas: A Five-Stage Roadmap to Implementing Artificial Intelligence in Marketing”, was published by Stanford University Press in Spring 2021, underscoring his credentials as an AI expert. This work provides invaluable guidance on integrating artificial intelligence into marketing strategies.
Jim is currently available for keynotes, workshops, advisory services, moderating discussions, fireside chats, and emcee opportunities.
